Business Essentials For Strategic Communicators: Creating Shared Value For The Organization And Its Stakeholders 1St Edition eBook – PDF Version

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  • Business Essentials For Strategic Communicators: Creating Shared Value For The Organization And Its Stakeholders 1St Edition eBook – PDF Version
  • Author: Matthew W. Ragas , E. Culp
  • ISBN-13: 978-1349481880
  • ISBN-10: 1349481882
  • Length: 231 pages
  • Publisher: Palgrave Macmillan
  • Language: English

About Business Essentials For Strategic Communicators: Creating Shared Value For The Organization And Its Stakeholders 1St Edition eBook – PDF Version

The rise of digital media and the public’s demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends

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